Cross-Tab Marketing ServicesCross-Tab Marketing Services
Description of company
Cross-Tab provides outsourcing and online paneling services in the market research & analytics domain to global clients in North America, Europe and Asia-Pacific, from its offshore service centers in India. The company has offices in Seattle and Chicago in the US and in Bangalore and Mumbai in India.
The company is also a full service market research agency in India, specializing in online research. Being a full service research agency, Cross-Tab has a strong understanding of the end-to-end research process, due to which the company is able to add substantial value to its outsourcing and panel engagements.
Company's market research process outsourcing services include survey programming, offshore CATI, data processing, data analysis, and preparing reports and presentations.
Cross-Tab is India's fastest-growing BPO/KPO firm (as per Deloitte 2006 rankings) and has been amongst the Top 100 Outsourcing companies in the world as per the Fortune Magazine and IAOP rankings. Cross-Tab has recently been recognised by Red Herring as one of the Top 200 Asian Technology companies for its contribution to the economy of the region through innovation and technology.
Description of offering
Survey Programming - The strong team of experienced survey programmers at Cross-Tab has hands-on experience in scripting simple as well as extremely complex online studies. Our programmers are certified by Confirmit. They are experienced in using Java script, ASP and programming surveys in flash, to add more features to the survey. Our team can also add images, audio and audio visual stimuli to the survey and can program questionnaires in multiple languages. They are also adept at managing survey look and feel to ensure a good level of interest amongst the respondents. Given below are some highlights of our work in Confirmit:
- We design reportals for real time tabulations as required by our clients
- We manage complex quota settings, and rule based send outs
- We can program the surveys in XML and upload the survey in Confirmit. This will bring down the time required in programming surveys.
- We can dynamically change the templates in Confirmit while the respondents take the survey
- We can recode data during runtime
- We have implemented a Java-based timer-driven survey element wherein the respondent can view an element only for a fixed time
- In one survey the respondents were directed from the main survey to another survey on second site, after that they were brought back to the main survey with inputs of the second site punched into the main survey
Through active membership in ESOMAR, CASRO and AMA, we have established partnerships with online panel providers worldwide. Through this global network, we have been recruiting millions of respondents globally and turning around large scale global data collection projects.
Offshore CATI - We provide outbound CATI interviewing from India to English, French, German, Russian and Spanish speaking markets. Cross-Tab has wet-leased 80 seats with a well-known and experienced India based call center. The strategic call center partner provides the infrastructure and call associates while Cross-Tab manages the project and training of the associates. The CATI projects are managed including sample procurement, survey programming, uploading, call monitoring, quota fulfillment, incentive distribution and data delivery. Extensive training of associates is carried out for language proficiency, understanding of the questionnaire and background on the study and etiquette.
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| Company | Cross-Tab Marketing Services |
| Category | |
| Offering | Online survey sample |
| Markets | Worldwide |
| Phone | +91 22-22022043 |
| sales@cross-tab.com | |
| Web | www.cross-tab.com |
| Address | 468, Koramangala, 6th Block, |