Interplay mediaInterplay media
Description of company
Interplay media provides a global network based automated interviewing system based on the latest IVR technology with the added benefit of interfacing with the real-time analysis platform Confirmit Pulsar Web.
Description of offering
As the name suggests, interplay is all about creating positive interaction.
Measuring the satisfaction of the consumers view of the brand at key points in their relationship is absolutely key to understanding how brand equity can be increased.
By enabling our clients to execute a centrally managed, scaleable and cost effective satisfaction measurement strategy, our clients are able to move quickly to cement relationships and enhance overall customer experience, and therefore loyalty to the brand.
Our key solution, respond, is a network based automated interviewing system, based on the latest IVR technology.
Since its inception, interplay have had a network based strategy. That is to offer applications on an ‘as needed’ basis, over the network. There is no need for a client to install or purchase software or hardware, negating the need for capital expenditure.
Our core drivers include
- Delivering instantaneous and actionable feedback from the stakeholder
- Reducing costs of ownership
- Ease of use and implementation
- Fully managed service; network based with a usage based pricing model.
Our solution enables our clients to execute a centrally managed, scaleable and cost effective interviewing strategy through the most ubiquitous of media – the telephone.
Our architecture allows for the service to be deployed in multiple countries, with multiple languages - with results delivered in real time to a single analysis package.
The respondent is invited to take part in a customer satisfaction survey or recruited by CATI interviewer/contact-centre agent. The respondent is asked the automated pre-defined questions, and uses the telephone keypad to record their answers. There is also the option to leave open-ended responses – literally capturing the voice of the customer.
Our solution compares very favourably with traditional survey methods. The natural language benefits of a person-person interview are maintained (and improved upon, as research shows an increased openness when responding to automated questions). However, unlike person-person interviewing, respond benefits from the cost effectiveness and scalability of internet surveys. With the added benefit of a real-time analysis portal, integrated by our industry leading partner, Pulse Train (a Confirmit company), respond is a truly unique offering to the market.
The services which we offer are often mision critical and as a result we must show high levels of service availability. Our applications are housed in a state of the art, Tier 1 data centre. As well as telecommunications and environmental availability, we also build redundancy into every solution.
 |
| Company | Interplay media |
| Category | Technologies |
| Offering | IVR Technology |
| Markets | Worldwide |
| Phone | + 44 1932 584 473 |
| sales@interplaymedia.co.uk | |
| Web | www.interplaymedia.co.uk |
| Address | Prime House 32 Anyards Road Cobham Surrey, KT11 2LA United Kingdom |