QuesterQuester
Description of company
Quester is an award winning research firm that uses unique methodologies within the marketing research industry to collect and analyze in-depth qualitative data. When applying Quester's techniques to research and marketing objectives, the results are detailed and actionable recommendations.
Quester uses Socrates®, the only automated online conversational moderator that can conduct fully probed one-on-one interviews. Socrates can conduct interviews ranging from single open-ends lasting two to three minutes, to full exploratory conversations lasting 45 minutes or more.
Text from the in-depth Socrates interviews is organized using Aristotle®, Quester's proprietary text-processing tool. Aristotle is used by our trained linguistic analysts to define and quantify key ideas, incorporating representative verbatims to illustrate respondent attitudes.
Quester's work is grounded in linguistic analysis. Our disciplined approach is used to identify and define the meaningful key ideas within the text, explain the interrelationships between those ideas, and state the implication of the learnings, resulting in actionable recommendations for our clients.
Description of offering
As more and more research has moved to the online arena, less and less depth is collected in the open-ended responses. The ability to probe has been lost. The insights revealed from standard open-ends are often surface level at best, providing little definition, support or rationale to quantitative findings.
Quester's Quester Inside service brings probing back to the open-ends. Using our automated conversational moderator, Socrates®, Quester Inside offers the ability to probe for definition, rationale, and personal relevance. Socrates probing is based on the natural language used by the respondent, so thought flow is preserved. Targeted probing can be developed to ensure that key issues are fully explored when raised by respondents. The end result of this additional detail and explanation is deeper insights for clients, which adds color and richness to the qualitative elements of the research.
Quester Inside technology integrates with standard survey software packages. It consists of an Interactive Text Box which operates like an instant messaging interface. The Interactive Text Box is presented within the survey software for a seamless respondent experience. The respondent types in a response, and Socrates sends back a follow-up probe. The conversation continues until the desired level of depth is satisfied.
Quester Inside can be applied to quantitative surveys in a wide variety of research applications including Customer Satisfaction, New Product Evaluation, Early Trier Research, Communication Checks, Concept Testing, Need State/Pre-Segmentation Research, and to add Custom Probing within an Omnibus.
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| Company | Quester |
| Category | Technologies |
| Offering | Online qualitative interviews |
| Markets | Australia Canada United Kingdom United States |
| Phone | +1 515 225 2500 |
| info@quester.com | |
| Web | www.quester.com |
| Address | 309 Court Avenue, Suite 231 Des Moines, IA 50309 United States |